For all those looking to grow their brand recognition and increase customer satisfaction, Social Media Marketing platforms is like a dream come true…
Social Media Marketing is the use of Social Media platforms for the promotion of your business. According to reports, there are nearly 3.6 Billion people active users of Social Media platforms i.e FB, Insta, Youtube and so on. therefore It makes sense to promote your business on Social Media platforms.
but before starting a Social Media Marketing Campaign, It is Important to Choose the right social media platform as different platforms have different audience segments. and you have to make different type of content for different platforms like pictures can be good for Insta but or Pinterest but not for Youtube.
and as you will not be able to start promoting your business on every social platform out there at once, you must focus on two or max three platforms at once. hence you should choose them wisely acc. to your target audience.
after reading this blog you will be clear on which platform you should choose for your Social Media Marketing Campaign. Now let us get started by taking a look at the main Social Media Platforms
Facebook is the most used SM platforms and is suited for every kind of business. It has nearly 2.6 billion daily active users. So it’s better to use it to help us achieve our goals. In the beginning, It was originally designed to help people communicate with each other. But today there are a lot of things that can be done on facebook. You can see all kinds of groups created on it covering all kinds of topics i.e science, history, food, travel. These groups can provide you an opportunity to talk to link minded people as well as business opportunities.
Other than this you can also create pages on Facebook for your business. It can be used to interact with your customers and likely promote your brand. It’s very effective to gain loyal customers in this way. As satisfied customers are the best promoters for any business. Share the personal experience of your customers with the rest of the world.
Facebook also has a feature of Facebook Ads, which comes second to none other than Google Ads. I believe, it’s more effective than Google Ads though as, It can better target the audience to whom the Ads are served than Google Ads.
Although Instagram is not built typically for Business. but It still is a great way to promote your business and Business events or offers. and developing to become more Business friendly. many people still think of Instagram as a photos sharing platform but it is much more than that. It is great for interacting with your audience from other platforms by having features like the DM option.
If you are a Photographers, designer or in any other artistic works Instagram is best suited for your business. as you get to share your works on Instagram and can build your Portfolio here. It is good for other businesses too… as you can share your events or offers details here. for Influencers Marketing Instagram is one of the best application
YouTube:
With an active user base of 2 billion, it is ranked second after facebook in terms of user base and the best platform for creative marketing. if you want to create video content for your audience it is the best platform for you and I would say you should create video content as visual content is the most engaging type of content. It offers a bunch of features.
- No need to be frequent: As for other platforms you need to put continuous effort but for YouTube there no compulsion for being frequent. But as always consistency is the key. Be consistent with your videos.
- Embed videos to websites: You can also use Youtube as storage space. The videos stored in Youtube can be embedded in your own Website.
- Earn Money: You can earn a decent amount of money by monetizing your Channel. But unlike before there are some requirements before you can monetize your channel. But that’s not the most effective way of Youtube earning though.
Linkedin:
Linkedin is kind of a Social Media Platform for Professionals and Industry experts. and It is the best social media platform for B2B (Business to Business) companies. although, it is of great use to B2C companies too.
It can be used for hiring purposes too. having an active LinkedIn profile can help applicants know about job openings. Business can establish their brand reputation here and can attract great talent to the company.
Pinterest:
Reports say, 87% of Pinterest users have purchased some products due to Pinterest. Therefore, we can say that Pinterest is one of the best platforms for E-commerce business. you can share pictures of products, you want to sell, with a short description, and also guiding them to the next action step which could actually lead them to buy your product.
Using Call-To-Pin just like using Call-To-Action can lead to eventually more sales as people can be indecisive while browsing through all those pins. So a Call-To-Pin can eventually lead them to come to a decision. A CTP can be to asking the user to Pin this image to their own boards.
Twitter:
Twitter is a very powerful tool for people good with their words. It can make you heard even by those unapproachable by other means. It’s not very unusual when you see actors replying to their fans. There the number of words that you can add are limited and that’s what makes it powerful, as the words are limited you have to make what you say worthwhile. If writing isn’t your thing then Twitter isn’t the best digital media platform for you.
It is one of the best SMM platforms for personal marketing and influencing. But be careful it is quite often for people to get trolled. So be wise with your words.
Also check out latest trends on Twitter: United States twitter trends
Quara
It’s been a few years since I have my account on Quora. It is the go-to-destination for me whenever I am looking for answers. Sometimes even when I am Googling something, I just append ‘quora’ to the end of the search. And that brings forth the best Quora Q/A relating to my query.
And that’s the power of it. If you are proficient in any topic, or subjects and you think you can help others by sharing what you know. Then Quora is a good platform. You can also answer questions of people relating to products your business deals in. That can lead to increased goodwill and brand awareness.
Conclusion:
In Social Media Marketing, each and every platform has its own quirks and cons that they offer. So it’s of great significance to choose your audience wisely. I hope this blog post can help you for choosing the social media channels you are going to use for your SMM campaigns.
I hope, Now, you have got a better understanding of each platform and their specific usage for your brand. and if you had selected the Social Media networks you are going to use to build your brand on, then please let us know which platform you choose and why in the comments.
You can also check out this blog too: Earn money through social media.
GOod LuCk, and Peace Out.
