Digital media marketing is full of abbreviations and acronyms, and there are not just a few of them, there are lots of them. I don’t think I can list them all in just a single post. But with the help of this blog post, you will get to know most of them. And next time you read them somewhere it will be much easier to understand once you know what it means. For your ease, I have arranged all these digital marketing abbreviations in alphabetical order.
For reference purpose you should also bookmark this blog post, or better yet write it down. It will be helpful during your journey in Digital Media Marketing.
Complete List Of Digital marketing acronyms and abbreviation alphabetically
AIDA: Attention, Interest, Desire, Action
AIDA is a marketing model, to be more exact an advertising effect model, that tells about the stages a person goes though while purchasing process.
ABM: Account-Based Marketing
A Focused B2B marketing strategy that focuses on targeting a specific list of high-value account.
B2B: Business to Business
B2B is a term that refers to a Business that deals (sells their products and services) to another businesses.
B2C: Business to Consumer
B2C businesses primarily deals in selling products directly to consumers.
BR: Bounce Rate
Bounce rate is the percentage of visitors that leaves a website without taking an action.
CPC: Cost per Click
CPC is the actual price you have to pay for every click you got on your PPC campaigns. This online marketing abbreviation is also oftenly used for Pay-Per-Click.
CPA: Cost per Action or Acquisition
This online marketing abbreviation is pretty similar to CPC, with a minor difference that in it you have to pay for every pre-defined action, you got from your Ad campaigns, the pre-defined action can be anything like a purchase or a registration.
CAC: Customer Acquisition Cost
It is the total cost of acquiring a customer. CAC is calculated by dividing the total cost of Ads run to gain new customer, by the number of customer, gained.
CMS: Content management system
CMS is a computer application used to manage Digital content, It allows to create, edit, and organize the content easily from a central administration. The most famous of all CMS platforms is WordPress.org, which makes up 30% of the whole internet, including this website.
CTR: Click-through Rate
In digital marketing, this acronym means the number of user who clicks on a specific link or content to the total no. of times that is shown.
CR: Conversion Rate
It is the total number of users converted into a desired action by the total number of visitors.
CTA: Call to Action
Call To Action is an incentive given to the user to perform a desired action. It is done by the use of creative writing or designing the device in such a manner.
CPM: Cost per Mille or Thousand
It is the cost of getting a thousand impressions on an advertisement.
DNS: Domain Name Server
DNS is like a phone book of internet, which stores records of all the websites and thier IP addresses.
DA: Domain authority
It is a SEO score given to a website by its capability to rank on search engine page result pages (SERPs). DA is also referred to Domain Score or SEO score. It ranges between 1 to 100.
ESP: Email service provider
In Marketing terms, ESP is the tech-company that provides e-mail services, such as creating an email-list and E-mail campaigns. MailChimp is one of the popular examples of ESP.
EPC: Earnings per Click
This marketing Abbreviation is comes from affiliate marketing and refers to the average amount of money one can earn from a link click.
FB: Facebook
Most of you might know about Facebook, it is not only a social media platform but a great marketing tool for digital marketers, hence included in this Digital marketing abbreviation list.
HTML: Hyper Text Markup Language
HTML is the most used markup language in which is used to create the basic structure of nearly all the websites.
IBL: In-Bound Links
It is also called a backlink. In a simple terms it is a link that refers to your website from another web-site.
KPI: Key Performance Indicator
It is a measurable quantity that tells how successful a marketing strategy is in achieving a company’s objectives and goals.
LTV: Life-time value
The Live-time value of a customer is the total amount of money, a customer is expected to brought into a business.
MLM: Multi Level Marketing
MLM, also known as network marketing is a controversial system of selling something through an extensive network of distributors.
MoM: Month over Month
This abbreviation shows the changes in some certain metrics over the period of the month.
OBL: Out-Bound Link
This online marketing abbreviation is just the opposite of In-Bound Link (IBL). It is a link that refers to another website from your website.
PR: Page-Rank
It is value given to a webpage according to its relevance, importance, popularity, etc.
PV: Page-Views
The number of visitors a web-site get on a particular page.
PPC: Pay per Click
An advertising model in which you have to pay every-time when someone clicks the Ads. This marketing acronym is pretty similar to CPC.
PPL: Pay per Lead
In this digital advertising model, an advertiser has to pay only for the leads (usually a sign up) that the ad or affiliate link generate.
QR Code: Quick Response Code
It is a machine readable code usually used for storing information such as URLs, etc.
ROI: Return on Investment
ROI is a performance metric used to calculate the efficiency of an investment. It is just the ratio between profit (over a period) and the cost of Investment.
SMM: Social Media Marketing
Using Social Media platform to build your brand awareness throughout the Internet, is called Social Media Marketing.
SMO: Social Media Optimization
Social Media Optimization is using the social media to build awareness of a brand, product, Web-site, etc.
SEO: Search engine Optimization
All the techniques and tactics used to improve the quality of a website or a webpage to rank better on search results to drive more traffic.
SEM: Search engine Marketing
SEM means the use of ads that appears on SERPs (Search engine results page) to reach more audience.
SERP: Search engine Results Page
SERP (Search engine results pages) are webpages, which are shown to a user when they search for something on a search engine like Google.
SWOT: strengths, weaknesses, opportunities, threats
SWOT is a company analysis to evaluate a company’s competitive position by taking an account of all the internal, external factors and future potential affecting the company.
TOS: Terms Of Service
The abbreviation TOS is a disclaimer or a rule that must be accepted before using a service.
USP: Unique Selling Point or Proposition
Unique selling point is the reason, why your product or service is better than your competitor. USP differentiate your Business from others.
UV: Unique Visitor
The number of users, visited the site in a given time period.
UGC: User Generated Content
The content created by the users, not the brands, It can be in any form text, images, videos and most commonly reviews.
VM: Video Marketing
Using Videos to Promote your brand, product or a service is simply said video marketing.
VOD: Video on Demand
Video on demand refers to a video service that offers videos, movies at consumer’s convenience. They can choose to what to and when to watch.
WOM: Word of Mouth Marketing
This marketing abbreviation means is a kind of free promotion strategy for a product (or service) by the pervious users.
XML: extensible markup language
A markup language that is used for representing structured information in a way that it remain readable by both humans and computers.
YOY: Year on Year
Changes in metrics over a period of year.
Didn’t find any abbreviation starting from Z, If you know any please tell us.
This concludes our complete list of Digital Marketing acronyms and abbreviations for 2021. If we miss any then, please tell us in the comment section.
Looks like you have done some good research, appreciate it.