Brief: Recently started marketing on Instagram?? Let’s see top 8 Instagram tips to go from 0 to 1k follower within a month or two on Instagram.
The most eventful but still uneventful year of the decade year 2020 is coming to its end. With, the start of a new year let’s start your career by invigorating your passion by instilling the tips that can help you smoothly progress through your journey in Instagram marketing.
1. Start using a business Account:-
The most important and easiest thing, you must do on Instagram, is to switch to a Professional/Business account.
Using a business account provides you with access to Instagram Insights, which are highly crucial to increase your followers count on Instagram. Instagram Insights reveals a lot of useful stuff such as Post reach, stats for stories, bio link click, demographics of your followers. It lets you add links in the bio if you got 10,000 or more followers. On top of this, It didn’t cost a penny.
If you are a business, then I can’t think of a reason for you not to switch to a business account. You can switch to Business account just by following these steps:-
- Go to your profile and click on the 3 bar icon on the top right. After that, you will see the “settings” option at the bottom as shown in the graphic below.
- In settings go to the account option.
- At its bottom, you will find an option saying “Switch to Professional Account”
2. Adding Alt text to all of your Instagram post:-
Alt-text is Instagram’s most useful, but also the most underrated feature on Instagram. If you have done anything related to SEO, then you must have heard of “Alt text” and this feature is also available on Instagram. Alt text extends Instagram SEO.
Usually, alt text is displayed when the internet is too slow, or when you use “browsers for visually impaired” or screen readers. Hence it makes your content accessible to those with visual impairment, while expands your content reach.
And In fact, Instagram automatically adds an alt text to all of your posts, with the help of their object recognition system (source). But you just can’t depend upon an A.I for your Instagram growth, after all, you are the one who knows what exactly the image contains in it, and what your followers (and Instagram algorithm) should focus on.
How to add alt text in Instagram posts:- This graphic will guide you in adding alt text to your posts.
3. Tagging accounts:-
Tagging accounts is a great way to make your post get more exposure on Instagram. Wondering How? well, When you tag someone on your post that post remains in a separate tab on that person’s Instagram profile. Everyone can see those posts on their profile’s tagged tab, not only by them (if they don’t hide or delete it).
You can add up to 30 accounts in a single image. But it is not a good idea to tag any random 30 accounts, Only tag the accounts that are relevant to your post, or the tagged account will delete you from their profile.
Bonus Instagram Tips for Instagram:
Put all the tagged accounts in one corner, this way your post wouldn’t look like spam when someone clicked on the image.
4. Be consistent (Don’t over post):-
One of the most expected tips for any social media site such as Instagram is to remain consistent in your Instagram journey. But be sure you don’t over-post. Over posting is one of the most dangerous tips for your Instagram success. It can irritate your current followers, forcing them to unfollow you. Over posting can be a brilliant strategy to get new followers but what is the point in gaining new followers when you can’t keep your old followers. So, might say, how much time you should post daily?
Max. do not post over 2 a day. Min. At least post once per week. I will recommend posting 1 story daily, with 3-4 posts a week.
5. Posting at the right time:-
As your post and stories will remain active for just 24 hours, it becomes important to post at the best time and day to receive the maximum engagement possible. So, what is the best time and day to post on Instagram? Let’s find it out.
The Best Time to post day by day:-
1. Sunday: 4 PM - 8 PM 2. Monday: 3 PM - 11 PM 3. Tuesday: 2 PM - 12 PM 4. Wednesday: 11 AM - 9 PM 5. Thrusday: 5 pM - 10 PM 6. Friday: 11 AM, 3 PM - 4 PM, 8 PM - 10 pm 7. Saturaday: 3 PM - 5 PM NOTE:- All the time frames are given in UTC.
Best and the worst day to post:-
If you are like me, thinking the best day to post must be Sunday, then you are all wrong. In fact, I considered the Sunday to be the best day to post your content.
But what the research has proven is quite contradictory to that believe. On weekends there are lots of content posted on Instagram making your post getting lost in all that content being published. So it would be appropriate when the crowd is less. So that your can content can get the needed attention.
Best days: Wednesdays and Fridays are the best days to post on Instagram. Worst days: Sunday is said to be the worst day to post.
If you want to dig deeper to find the best time to post for your niche than, you can check Sprout Social’s research on this topic. They have done a lot of research on posting times.
6. Use Hashtags wisely:-
Hashtags play a crucial role for the success of your Instagram Marketing, as Instagram posts with hashtags gain 12.6% more engagement to those without. Hashtags help social media users to organize content, but also they are the reason of success for some best marketing campaigns. But chances are you might be using Hashtags already, but not in the correct manners.
Instagram lets you add up to 30 Hashtags in your post, but research has found that the best no. of hashtags to add in a post is 11-14. Hence, recommended is to spend more of your time in Hashtags research and choosing a handful of effective hashtags rather than a ton of hashtags. You can learn more about Hashtag research from our Beginner’s guide to Instagram.
Pro tips for Instagram:- build a branded Tag.
Another awesome thing about Hashtags on Instagram is you are not limited to use pre-build hashtags, you can also create and build your new branded hashtags. You can see from below #Nike using their own branded hashtags for their Instagram. Nike has created multiple hashtags on Insta related to thier brand. You can create your own Hashtag just by adding it to your posts, as easy as it sounds. So, what are you waiting for? Create one for your business.
7. Interact with other account:-
Interacting with other account is a great way to get visitors to your Instagram profile. If you engage on top posts, chances are those who view your comments will visit your profile. But you don’t need mere profile visitors, you need them to your followers, that’s why you need a well optimized Instagram profile.
Write your bio description in such a way, so that those who visit your profile can turn into followers. And it is recommended to have at least 15-20 high-quality posts housed in your profile, remember your visitors will not follow empty accounts. You can check whether your Instagram is well-optimized from Instagram audit tools like Icon square.
8. Try using Instagram Reels:-
Instagram reels is a newly added feature in Instagram (A feature that Insta stole from TikTok). With Instagram reels you can film or upload 3 to 15 seconds short video that you can edit, can add sound and various effects from within the app.
The most interesting feature that comes along with Insta reels is that reels are shown in the public part of the app which means anyone can see your content, even if they don’t follow you. This feature provides you with an enormous opportunity to market your business or yourself as an influencer.
Bonus Tips: Post size
Make sure to use the correct sizes for Instagram posts and Reels/stories. Instagram post size should be in square and at least 1080 x 1080px. And for Reels or stories, its size should be 1080 x 1920px.
Now you know all the tips on how to get a lot of followers on Instagram, but only knowing is not enough, they need to be used to be actually useful for you. So make these tips your own by using them in your Instagram marketing efforts. These are just tips it won’t just increase your followers automatically. You will still need to work hard to achieve your goals, but it will definitely ease up the process by a lot. Good Luck👍.